NBC Sees 76% Viewership Increase, 31.7 Million Viewers for 2024 Paris Olympics

Aug 9, 2024, 07:13 PM

The 2024 Paris Olympics have proven to be a significant success for NBC, with viewership averaging 31.7 million across its platforms through Wednesday night, marking a 76% increase from the Tokyo Games. This surge in ratings has also positively impacted NBC's revenues. NBCUniversal has delivered thousands of hours of content, including network shows and livestreams on Peacock, showcasing a robust production effort spanning two continents. The network's executives have expressed relief and satisfaction with the improved viewership compared to the downturn experienced during the Tokyo Olympics. However, total minutes of viewing consumption did not see as dramatic an increase.