NBA's $70 Billion Media Rights Deal to Boost Revenue by 2.5x Despite Declining Ratings

May 28, 2024, 01:14 PM

The NBA is in the midst of negotiating a new multibillion-dollar media rights deal, which is expected to significantly increase its annual revenue by 2.5x despite declining basketball ratings. The new deal, estimated to be worth over $70 billion, will surpass the financial terms of the last NFL deal. Key players in the negotiations include TV networks and streaming giants, with NBC Sports likely to secure a portion of the rights. Warner Bros. Discovery's Turner Sports, which has held NBA broadcasting rights for nearly 40 years, may lose them if the NBA has an opt-out clause. NBA Commissioner Adam Silver and the league are anticipated to benefit greatly from the new agreements.