NBA Nears $76 Billion Media Rights Deal, NBCUniversal Bids $2.5 Billion

May 2, 2024, 11:14 PM

The NBA is on the verge of securing new long-term broadcasting agreements that could significantly increase its media rights revenue. NBCUniversal is reportedly preparing a $2.5 billion offer to acquire NBA broadcasting rights from Warner Bros. Discovery, a bid that doubles the current payment by WBD and marks a potential return of NBA broadcasts to NBC since 2002. This move is part of broader negotiations where the NBA could see its annual media rights revenue potentially double from $2.7 billion to over $6 billion. The league is targeting a total of $76 billion over 11 years from these new agreements. Companies like Amazon and Disney are also expected to be major contributors, with deals that could pay the league approximately $2.6 billion and $1.8 billion annually, respectively.