NASCAR Chicago Street Race Generates $128 Million, 17% Increase in Economic Impact

Oct 7, 2024, 01:51 PM

The second NASCAR Chicago Street Race, held over the July Fourth weekend, generated a total economic impact of $128 million, marking a 17% increase over the inaugural event. This data comes from a study commissioned by Choose Chicago, the city's tourism arm, and conducted by Temple University's sports industry research center. The event drew more visitors and filled more hotel rooms, significantly benefiting the local economy. The Chicago Sports Commission also released reports highlighting the economic and media impact of the race.