MLB Signs Multiyear Deal with Strauss for Postseason Helmet Ads Through 2027

Sep 13, 2024, 03:06 PM

Major League Baseball (MLB) has signed a multiyear deal with German workwear company Engelbert Strauss to feature its logo on team batting helmets. Starting this postseason, the Strauss ostrich logo will appear on helmets during MLB postseason games, the World Series, European games, and Minor League Baseball (MiLB) games. This agreement, which marks the first time MLB will feature helmet decal ads during U.S. games, will run through 2027. The deal, a 3-year agreement, also includes Minor League marketing rights and features a five-inch logo.