Microsoft to Launch Mobile Game Store in July, Challenging Apple and Google

May 10, 2024, 02:17 AM

Microsoft is set to launch its own mobile game store in July, aiming to provide an alternative to existing platforms like Apple and Google's app stores. The store, announced by Xbox President Sarah Bond, will initially be available on the web and feature Microsoft's first-party games, including popular titles like Candy Crush Saga and Minecraft. The plan is to expand the store to include offerings from other publishers in the future. This strategic move is seen as a direct challenge to the dominance of Apple and Google in the mobile gaming market.