Microsoft Launches Mobile Game Store in July as Alternative to Apple, Google

May 10, 2024, 12:14 AM

Microsoft is set to launch its own mobile game store in July, providing an alternative to existing platforms like Apple and Google's app stores. The store, announced by Xbox president Sarah Bond at the Bloomberg @technology Summit, will initially feature Microsoft's first-party games, including popular titles such as Candy Crush Saga and Minecraft. It will initially be available on the web, with plans to expand to other publishers at a later date. This strategic move aims to leverage Microsoft's gaming portfolio to establish a new revenue stream and diversify its market presence against major competitors.