Meta to Introduce AI Chatbots on WhatsApp, Launches Meta Verified in Brazil, India, Indonesia, Colombia

Jun 6, 2024, 05:51 PM

Meta Platforms is planning to introduce new AI-powered features to its messaging app WhatsApp, aimed at enhancing business interactions. The company will allow businesses to use free artificial intelligence chatbots on WhatsApp to connect with customers, answer questions, and facilitate sales. This initiative is part of Meta's broader strategy to transform its messaging apps into viable business units. Additionally, Meta is rolling out Meta Verified for WhatsApp Business users in Brazil, India, Indonesia, and Colombia. The announcement follows CEO Mark Zuckerberg's previous discussions during the Q3 2023 earnings call about leveraging AI for business accounts to handle customer support and purchase queries.