Meta's Ray-Ban Meta Glasses Outsell Previous Version, Explores €4.5 Billion Stake in EssilorLuxottica

Jul 18, 2024, 12:27 PM

Meta Platforms and EssilorLuxottica's new generation of Ray-Ban Meta smart glasses have significantly outperformed their previous version, selling more in a few months than the old model did in two years. EssilorLuxottica's CEO confirmed the impressive sales figures. The Ray-Ban Meta smart glasses, which went on the market last October, have exceeded expectations. In a related development, Meta is exploring a multibillion-euro investment in EssilorLuxottica, potentially acquiring a 5% stake valued at around €4.5 billion ($4.9 billion). This move aims to deepen their partnership and expand their smart glasses collaboration, FT reports.