Meta Plans to Introduce AI-Generated Users on Facebook and Instagram for 3 Billion Users, Reports Financial Times

Dec 30, 2024, 12:34 AM

Meta Platforms Inc. plans to enhance user engagement on its social media platforms by introducing a significant number of AI-generated characters. These characters are expected to possess profiles, including bios and profile pictures, and will be capable of generating and sharing content similar to human users. The initiative aligns with Meta's strategy to leverage artificial intelligence technology to drive interaction among its approximately 3 billion users. The Financial Times reported that this move is part of a broader effort by Meta to integrate AI tools into its platforms, potentially transforming the user experience over the coming years.