Meta Launches Gen Z-Focused Facebook Redesign with Local Tab and AI Features

Oct 4, 2024, 03:39 PM

Meta has launched a Gen Z-focused redesign for Facebook, aiming to attract younger users with several new features. The redesign includes a 'Local' tab that aggregates content from Marketplace, Groups, and Events, providing city-specific recommendations. This feature is currently being tested in ten U.S. cities, including Austin, New York City, Los Angeles, Washington D.C., and Chicago. Additionally, Facebook is introducing an Instagram-like 'Explore' tab, a new video tab for Reels, and a full screen video player, along with AI-powered mini-movies. These updates are part of Meta's broader strategy to enhance user experience and community engagement.