Meta Launches AI Studio for Custom AI Chatbots on Instagram as 'Extension of Themselves'

Jul 30, 2024, 12:00 AM

Meta Platforms has introduced a new feature called AI Studio, allowing Instagram users to create personalized AI chatbots. This tool enables creators with professional accounts to design custom AI characters that can interact with their followers, answering common questions and mimicking their tone and expressions. The AI chatbots are described as an 'extension of themselves.' The AI Studio feature is being rolled out in the U.S. and is also available for use on Messenger, WhatsApp, and the web.