Meta Brings Back Facial Recognition to Fight Celebrity Scam Ads, Aid Account Recovery Without Breaking Privacy Laws

Oct 21, 2024, 11:14 PM

Meta Platforms Inc., the owner of Facebook and Instagram, is bringing back facial recognition technology to combat 'celeb-bait' scam ads and to enable faster recovery of compromised accounts. The technology, which had been previously discontinued over privacy concerns, aims to identify and remove fraudulent ads that use images of celebrities to promote investment scams. Meta assures that the reintroduced facial recognition features will comply with privacy laws. Additionally, the technology will assist users in regaining access to their locked or compromised accounts on Facebook and Instagram.