LVMH and Alibaba Extend Partnership for Five Years to Enhance AI-Powered Tech Presence in China

May 22, 2024, 03:44 PM

French luxury group LVMH and Alibaba Group have announced on May 22 an extension of their partnership for an additional five years, focusing on cloud and AI technologies. The collaboration aims to enhance LVMH's business operations and customer experience both in offline stores and online on Tmall. This partnership will leverage Alibaba's advanced technological capabilities to boost LVMH's presence in China, a critical market for the French luxury house.