Lionsgate Signs Deal with Runway to Integrate Generative AI, Expects to Save Millions

Sep 18, 2024, 03:34 PM

Lions Gate Entertainment has signed a deal with AI startup Runway to integrate generative AI technology into its film production processes. The collaboration aims to develop a first-of-its-kind AI model tailored to Lionsgate’s proprietary catalog, which includes over 20,000 film and TV titles such as 'John Wick,' 'The Hunger Games,' and 'Twilight.' The AI model will initially be used for internal purposes like storyboarding and special effects, with plans to license it to other studios in the future. Lionsgate expects this initiative to save 'millions and millions of dollars' and enhance creative efficiency. This partnership marks a significant milestone in Hollywood's adoption of capital-efficient AI technology to augment its creative processes.