Lionsgate Partners with Runway to Integrate Generative AI Model Gen-3 Alpha into Film Production

Sep 18, 2024, 02:10 PM

Lions Gate Entertainment, the studio behind popular franchises such as 'John Wick,' 'The Hunger Games,' and 'Twilight,' has signed a deal with AI startup Runway to integrate generative AI into its movie and TV show production. This partnership marks a significant milestone in the adoption of AI in Hollywood, focusing on the development of a new AI model tailored to Lionsgate's extensive catalog of 20,000 film and TV titles. The collaboration aims to enhance cinematic video production, reduce costs, and improve efficiency. Initially, the AI tool, named Gen-3 Alpha, will be used for internal purposes like storyboarding and special effects, with plans to potentially license the AI model to other studios in the future. Lionsgate expects to save 'millions and millions of dollars' through this initiative. The AI model will help creatives at the studios 'augment their work' on future film and TV projects.