Lionsgate Partners with Runway to Integrate AI, Expects to Save Millions

Sep 18, 2024, 03:32 PM

Lions Gate Entertainment, the studio behind popular franchises such as 'John Wick,' 'The Hunger Games,' and 'Twilight,' has signed a groundbreaking deal with AI startup Runway. This partnership aims to integrate generative AI technology into the studio's movie and TV show production processes. The collaboration will involve training a new AI model on Lionsgate's extensive catalog of over 20,000 film and TV titles. Lionsgate plans to use the AI tool initially for internal purposes such as storyboarding and special effects, with the goal of reducing costs and enhancing efficiency. Additionally, Lionsgate and Runway plan to license the AI model to other studios in the future. The studio expects to save millions of dollars through this innovative approach, marking a significant milestone in the adoption of AI in Hollywood.