LeBron James' SpringHill Merges with 'Kardashians' Producer Fulwell 73 to Create Entertainment Powerhouse

Nov 18, 2024, 01:14 PM

LeBron James' SpringHill Company, founded by James and Maverick Carter, is merging with Ben Winston's Fulwell 73 to create a powerhouse in unscripted, live, sports, and branded entertainment content. The combined entity aims to grow in film, TV, documentaries, live events, and branded content, better positioning themselves for success during a contraction in the entertainment industry. The merger, which includes a $40 million investment from existing investors, brings together SpringHill's expertise in sports and entertainment with Fulwell 73's success in producing shows like 'The Kardashians'. Founders Carter and Winston emphasized the strategic benefits of the deal, with Winston stating, "We have scale on day one."