Jaguar Unveils New Logo and Rebrand Amid EV Transition, No New Models Next Year

Nov 19, 2024, 02:30 PM

Jaguar has unveiled a new logo and is undergoing a significant rebranding effort as part of its transition to electric vehicles (EVs). The company has admitted that the new branding, which includes moving away from the iconic roaring big cat badge, might not appeal to its traditional customer base. This rebrand comes at a time when Jaguar has no new models planned for next year, leading to skepticism about the timing and effectiveness of the marketing strategy. The rebranding has been criticized by some, including Tata Companies and RNTata2000, for its potential to alienate existing customers.