Investors Propose $9 Billion 'Project Rudy' Football League Amid SEC, Big Ten Meetings

Oct 8, 2024, 08:58 PM

A group of investors and former Disney executives have proposed a $9 billion investment to create a 70-school football league, known as 'Project Rudy.' This proposal is being discussed amid upcoming meetings of the SEC and Big Ten, the two richest conferences in college sports. The Big Ten and SEC officials are scheduled to meet this week for an unprecedented summit to discuss various college sports issues. However, the Big 12 is reportedly not concerned with this collaboration, with Commissioner Brett Yormark stating, 'I don't wake up thinking about the Big Ten and the SEC.' The proposal comes as college sports head towards a significant reset in 2030-31, with questions about the need for private equity involvement.