IBM WatsonX and Wimbledon Introduce AI-Powered 'Catch Me Up' Feature for Personalized Fan Experience

Jun 17, 2024, 08:59 PM

IBM and Wimbledon have collaborated to introduce the 'Catch Me Up' AI feature, aimed at enhancing the digital experience for tennis fans. This new feature leverages generative AI to provide personalized player stories and match summaries, utilizing data from the ongoing tournament. The initiative, part of a broader effort to integrate AI into sports, highlights the growing recognition of AI's impact, with 55% of global tennis fans acknowledging its significance. The 'Catch Me Up' feature will offer AI-generated player analyses and personalized content, enhancing fan engagement through advanced technology. IBM WatsonX and the All England Lawn Tennis Club are key partners in this initiative.