Hollywood Video Game Performers Strike Against 10 Major Companies Over AI Protections at Warner Bros.

Aug 1, 2024, 02:03 PM

Hollywood's video game performers, represented by SAG-AFTRA, have gone on strike following a breakdown in negotiations with 10 major game industry companies over protections against the use of artificial intelligence (AI). The strike, which began on Friday, has seen more than 300 actors picketing outside Warner Bros. Studios in Burbank. The performers are demanding consent and compensation for the use of their likenesses and voices by AI, highlighting concerns that unregulated AI could replicate their work without proper authorization. The strike is part of a broader debate on the impact of AI on labor practices in the entertainment industry, following similar actions by other sectors last year. The outcome of these negotiations could set a significant precedent for the future of AI use in the industry. Andrew Wilson of Electronic Arts (EA) stated that the strike is not expected to impact his company for now.