Health Tech Startup Freshpaint Raises $30 Million Amid FTC Fines for Data Leaks

Jul 17, 2024, 02:38 PM

Health tech startup Freshpaint has raised $30 million to sell its health data privacy platform to providers, pharmacies, and insurers. The funding comes as increasingly complex laws protecting health data are spawning a new crop of startups promising to help with compliance. Freshpaint's platform aims to provide HIPAA-compliant marketing solutions, addressing issues such as patient data leaks through Facebook Ads and Google Analytics, which have led to FTC fines.