Google to Integrate Ads and 3D Images into AI-Generated Search Results in U.S.

May 21, 2024, 05:01 PM

Google is set to integrate ads into its AI-generated search results, known as AI Overviews. This move comes as part of the company's broader strategy to adapt its advertising model to the age of generative AI. At its Marketing Live event, Google announced that it will start testing search and shopping ads within AI Overviews in the U.S., drawing from advertisers' existing campaigns. This follows the full U.S. roll-out of generative AI-powered search. Additionally, Google is enhancing its ad offerings by allowing retailers to include 3D images and immersive visuals that show how clothing fits different body types and skin tones. This new ad format aims to provide a richer and more personalized shopping experience for users.