Google to Allow FCA-Registered Crypto Ads, Including Hardware Wallets, in UK Starting January 15, 2025

Dec 21, 2024, 01:44 AM

Google has announced an update to its advertising policy regarding cryptocurrency exchanges and wallets targeting the UK. Starting January 15, 2025, only those exchanges and wallet providers that are registered with the Financial Conduct Authority (FCA) and certified by Google will be permitted to run advertisements. This new policy aims to ensure compliance and enhance the legitimacy of cryptocurrency promotions. Additionally, hardware wallet advertisements will also be allowed if they meet the necessary legal and certification requirements. This change is expected to reshape the marketing landscape for cryptocurrency projects in the UK, emphasizing a more regulated approach.