Google Reverses Decision to Phase Out Third-Party Cookies in Chrome After Four Years

Jul 22, 2024, 07:18 PM

Google has announced that it will not phase out third-party cookies in its Chrome browser, a decision that comes after four years of attempts and industry pushback. Instead, the company will introduce an experience in Chrome that allows users to make choices about their web browsing. This decision marks a significant shift from Google's earlier plans to deprecate third-party cookies in favor of Privacy Sandbox APIs. The move follows detailed studies and criticisms from various entities, including the ICO, regarding the impact on online privacy. Google's decision, which has been highlighted as one of the biggest stories of 2024, is seen as a major development in the ad industry, which has been vocal about the potential consequences of removing third-party cookies. $GOOGL