Google Integrates AI into U.S. Shopping Tab, Stock Surges

Oct 15, 2024, 01:29 PM

Google has announced a major upgrade to its Shopping tab, integrating artificial intelligence (AI) to enhance user experience. The new features include a personalized recommendation feed and AI-generated shopping tips. This upgrade leverages Google's Shopping Graph and Gemini models, pairing with 45 billion product listings to deliver a more tailored shopping experience. The personalized feed is based on users' recent searches and YouTube history, and is initially rolling out on mobile in the U.S. Google's aim is to simplify the shopping process, provide personalized inspiration, and help users find the best prices. This move follows the introduction of generative AI to Google Search in 2023. Following the announcement, Google's stock experienced a surge.