Google ($GOOGL) Reverses Plan to Eliminate Third-Party Cookies in Chrome

Jul 23, 2024, 10:22 AM

Google has announced it will no longer eliminate third-party cookies from its Chrome browser, reversing a plan that has been in development for four years. The decision, announced on Monday, comes after significant pushback from the advertising industry and regulators. Instead of removing cookies, Google will introduce a new feature in Chrome that allows users to make an informed choice about their web browsing preferences. This move is seen as a response to industry criticism and regulatory oversight, with Google stating that user choice is the best path forward. The company will continue its efforts to enhance privacy through its Privacy Sandbox initiative. The stock ticker for Google is $GOOGL.