Google ($GOOGL) Introduces AI Overviews in Search for U.S. Users, Enhances Ads with 3D Images

May 21, 2024, 04:06 PM

Google ($GOOGL) is set to revolutionize online advertising with the introduction of AI Overviews in its search engine. This new feature, which rolled out to U.S. users last week, allows retailers to include 3D images in AI-generated ads, offering a more immersive shopping experience. Additionally, Google is testing ads in AI Overviews, drawing from advertisers' existing campaigns. The company is also launching AI-powered Shopping Ads that enable brands to show how clothing items would look on different skin tones and body types using AI-generated images. This innovative approach not only enhances visual branding but also provides richer search results, potentially increasing advertising revenue for Google. The announcements were made on May 20 and May 21, 2024.