Google Faces Major Antitrust Trial in US District Court Over $20 Billion Ad Monopoly

Sep 9, 2024, 01:06 PM

Google is facing a significant antitrust trial brought by the US Department of Justice (DoJ) over its alleged monopoly in the digital advertising market. The trial, starting on Monday in a US District court, centers on accusations that Google has abused its dominant position to stifle competition and harm news publishers like Gannett, The Guardian, and the Washington Post. In response, Google has released a blog post and video explaining its advertising technologies, arguing that users choose their services because they are effective. The DoJ, however, is pushing for Google to divest its $20 billion ad business, a move that could potentially benefit major news organizations struggling financially. This is Google's second major antitrust case, and a loss could lead to a significant restructuring of its ad business.