GM Abandons Cruise Robotaxi Program Amid Rising Competition, Focuses on Driver-Assistance

Dec 10, 2024, 09:48 PM

General Motors has decided to abandon its multibillion-dollar Cruise robotaxi program, citing the time and costs required to scale the business and increasing competition from other autonomous driving competitors. Instead, the company will integrate Cruise's self-driving technology into its efforts to develop advanced driver-assistance features for personal vehicles. This strategic shift comes as GM aims to focus on partially automated systems like its Super Cruise, which allows drivers to take their hands off the steering wheel. The move is part of a broader retreat from the robotaxi business, with GM stopping funding for its San Francisco-based, money-losing Cruise unit.