Getty Images ($GETY) and Shutterstock ($SSTK) Explore Merger Amid AI Disruption in Content Industry

Jan 3, 2025, 07:28 PM

Getty Images Holdings ($GETY) is exploring a potential merger with rival Shutterstock ($SSTK), according to sources familiar with the matter. The deliberations are ongoing, and Getty Images could decide not to pursue a deal. The merger would combine two of the largest providers of licensed visual content in the U.S. The news comes amidst a surge in demand for photos, videos, and other media, driven by increased online consumer time. Artificial intelligence is also disrupting the content creation industry, while smartphone cameras have diminished the value of stock photography. Getty Images, founded in 1995, boasts an extensive library of images, illustrations, videos, and music used across various industries. Shutterstock, which went public in 2012, operates a platform where contributors can upload content in exchange for royalties based on download activity. The announcement of the potential merger has led to stock rallies for both companies.