FDA Authorizes Marketing of First Menthol-Flavored E-Cigarettes by NJOY LLC for Adult Smokers

Jun 21, 2024, 03:34 PM

The FDA has authorized the marketing of four menthol-flavored e-cigarette products following an extensive scientific review. This marks the first time menthol-flavored e-cigarettes have been approved as less harmful alternatives for adult smokers. The approval was granted through the premarket tobacco product application pathway, and the products are manufactured by NJOY LLC. U.S. health officials believe these products could help adult smokers transition away from traditional cigarettes. Despite the approval, the FDA continues to caution that all tobacco products are harmful and potentially addictive.