FCC Proposes AI-Generated Content Disclosure Rules for Political Ads

Aug 7, 2024, 02:13 PM

The Federal Communications Commission (FCC) has proposed new rules on August 6 that would require the disclosure of AI-generated content in political advertisements. This move aims to address growing concerns about the use of artificial intelligence technology in political ads. The FCC is under a tight deadline to finalize these rules, which would mandate TV and radio advertisers to disclose when AI technology is used. Additionally, on August 7, the FCC sent letters to telecommunications companies regarding AI for political calls, seeking to expand consumers' ability to opt out of receiving robocalls and texts that utilize AI. These efforts are part of a broader initiative to more precisely define what constitutes an 'AI-generated call.'