FCC Chair Jessica Rosenworcel Proposes AI Disclosure Rule for Political Ads on Radio and TV

May 22, 2024, 07:45 PM

The US Federal Communications Commission (FCC) Chairwoman Jessica Rosenworcel has proposed a new rule requiring the disclosure of AI-generated content in political advertisements on radio and television. This proposal marks the federal government's first significant step towards regulating the use of artificial intelligence in political campaigns. The rule aims to address concerns over the potential misuse of AI technologies, such as deepfakes, which can manipulate public opinion. The FCC's proposal, introduced on Wednesday, would mandate that political ads clearly indicate when AI has been used to generate content. However, the proposed regulation does not extend to streaming services.