F1 Miami GP Draws Record U.S. TV Audience in Third Year, Boosts Liberty Media

May 11, 2024, 06:30 PM

The Formula One Miami Grand Prix has significantly impacted the sport's presence in the U.S., drawing its highest television audience in the country to date. The event, which is in its third year, not only attracted a record number of fans to the Hard Rock Stadium but also marked a historic moment with the participation of young women in the F1 Academy. Liberty Media, the parent company of the racing circuit, reported promising earnings following the event. The Grand Prix's success was further highlighted by the presence of numerous celebrities, with comparisons being made to the Super Bowl in terms of its grandeur.