EU Probes Google and Meta's Secret Ads Deal Targeting Teens, Skirting Rules

Dec 10, 2024, 07:35 AM

The European Commission has requested additional information from Google regarding a now-defunct secret advertising partnership with Meta Platforms Inc. that targeted teenagers. This partnership, which came to light in October, reportedly skirted Google's own rules on how minors should be treated online, potentially leading to a formal investigation by EU regulators into the practices of these tech giants. The Financial Times first reported on this matter, highlighting concerns over the secretive nature of the deal and its implications for online privacy and advertising ethics.