Elon Musk's X Sues Amazon-Owned Twitch and Mars for Alleged Advertising Boycott Conspiracy

Nov 19, 2024, 05:10 PM

Elon Musk's X has filed a lawsuit against Twitch, alleging that the Amazon-owned streaming platform and other companies, including Mars, Ørsted, and CVS Health, conspired to boycott advertising on X (formerly Twitter). The lawsuit claims that these companies, all members of the Global Alliance for Responsible Media (GARM), acted in parallel to discontinue their advertising purchases on the platform, marking a significant shift from their previous behavior. This legal action, reported by Business Insider, underscores the ongoing tensions between X and major advertisers.