Edmonton-Based Artificial Agency Raises US$16M to Enhance Realism of Video Game NPCs

Jul 18, 2024, 09:01 AM

Artificial Agency, an Edmonton-based AI startup, has raised US$16 million in funding to enhance the realism of non-playable characters (NPCs) in video games using generative AI technology. The company, which emerged from stealth, aims to revolutionize the gaming experience by making NPCs feel more lifelike and interactive. The funding round was announced by TechCrunch and underscores the growing interest in integrating advanced AI into the gaming industry.