Donald Trump Joins TikTok, Gains 32 Million Views with UFC 302 Video, Targets Younger Voters

Jun 2, 2024, 01:11 PM

Former President Donald Trump, who previously attempted to ban TikTok during his presidency, has now joined the platform. Trump launched his verified TikTok account on Saturday night with a video from UFC 302 in Newark, New Jersey, featuring Kid Rock's song 'American Bad Ass'. His debut video has already garnered 32 million views. This move is seen as a major win for the embattled app that is fighting for its existence in Washington. Trump, the presumptive Republican presidential nominee, seeks to engage younger voters ahead of the upcoming general election. In contrast, President Joe Biden does not have a personal TikTok account, though his campaign's rapid response team maintains an official presence on the app. A TikTok official noted a 2:1 ratio of pro-Trump versus pro-Biden content on the platform.