Disney to Generate Nearly $4.5 Billion in Streaming Ad Revenue in 2024, Driven by Hulu, Far Exceeding Netflix

Sep 5, 2024, 09:32 AM

Disney is projected to generate nearly $4.5 billion in streaming ad revenue in 2024, positioning it as a leader among TV companies in the streaming ad market. This significant revenue, primarily driven by Hulu, places Disney far ahead of its competitors, including Netflix, which is expected to generate over $500 million in ad revenue. The Information reports that Disney's streaming ad revenue will be nine times that of Netflix this year, highlighting its dominance in the 2024 streaming ad war.