Disney Doubles Cruise Fleet with $12B Investment, Targets Asia

Dec 9, 2024, 06:47 PM

The Walt Disney Company is significantly expanding its cruise line operations, planning to double its fleet with a $12 billion spending spree and launch its first Southeast Asia service, aiming to bring Marvel heroes to the region. This move is part of Disney's strategy to tap into overseas markets that are too distant for convenient visits to its theme parks. Disney's CFO highlighted the untapped growth potential in cruises at the UBS Conference, alongside plans to keep park prices at an 'accessible' level. Disney is also preparing for its new ship, the Disney Treasure, to embark on its maiden voyage as part of this major expansion. Additionally, Disney aims to increase the pricing of its streaming services in the future, implement a crackdown on Disney+ password sharing for incremental benefits every quarter, and is focusing on cost elimination across its operations.