Dana White, Turki Alalshikh, and TKO Group Holdings in Advanced Talks to Launch New Boxing League in Saudi Arabia

Jan 11, 2025, 02:48 PM

Dana White, CEO of UFC, is in advanced discussions with Turki Alalshikh, Chairman of the General Entertainment Authority in Saudi Arabia, to establish a new boxing league. This initiative involves TKO Group Holdings, the parent company of both UFC and WWE. The proposed league aims to unify boxing under one umbrella, similar to the UFC's model, potentially simplifying the sport's governance and facilitating the organization of major fights. This move comes as part of Saudi Arabia's growing involvement in global sports, with Alalshikh playing a key role in hosting significant boxing events in the country.