Dallas Stars Launch Free In-Market Streaming Service Victory+ in Seven-Year Deal with APMC

Jul 8, 2024, 01:16 PM

The Dallas Stars have launched a free in-market streaming service called Victory+, marking a significant shift from traditional television broadcasting. This new service, set to begin this fall, is part of a seven-year deal with A Parent Media Co. (APMC). The move, which sees the Stars parting ways with Bally Sports, allows fans within the Stars TV market to watch games for free. This trailblazing direct-to-consumer initiative aims to enhance accessibility for the team's local fanbase and represents a bold strategy for the organization. TexasHockey fans can now enjoy games without any cost.