Chiefs' Win Over Ravens Sets Record with 28.9 Million Viewers

Sep 6, 2024, 10:38 PM

NBC announced that Thursday night's Ravens-Chiefs season opener averaged 28.9 million viewers across all platforms, making it the most-watched NFL kickoff game ever. The audience peaked at 33 million viewers in the second quarter. The game, which featured a thrilling win by the Kansas City Chiefs over the Baltimore Ravens, set a new record for regular-season openers. The high viewership was bolstered by broadcasts on NBC and Peacock, with Taylor Swift continuing to boost ratings.