Canada Sues Google to Break Up Ad-Tech Business, Demands Sale of Two Ad Services

Nov 29, 2024, 01:45 AM

Canada's Competition Bureau has filed a lawsuit against Alphabet's Google, alleging that the company has engaged in anti-competitive conduct in the online advertising market. The antitrust watchdog claims that Google has unlawfully tied together its advertising technology tools to achieve near-total control of the market, stifling competition. The Bureau is seeking remedies that include requiring Google to sell off two of its major advertising services, effectively breaking up its ad-tech business, and imposing financial penalties.