California Expands Consumer Privacy Act to Include Neural Data Under Senate Bill No. 1223

Sep 30, 2024, 06:00 PM

California has passed a new law that amends the California Consumer Privacy Act (CCPA) to include neural data as sensitive personal information. This legislation, known as Senate Bill No. 1223, aims to protect individuals' brain data from being misused by technology companies. The amendment allows consumers to prevent tech firms from collecting, sharing, or selling their neural data, which includes information gathered from devices like neuromodulation headbands. This move comes as technology companies increasingly seek to collect neural data for various applications.