The WNBA has experienced a significant surge in viewership and fan engagement during the 2024 season, largely driven by the remarkable rookie season of Caitlin Clark. ESPN reported an average of 1.2 million viewers for WNBA regular games, close to the NBA's 1.56 million. Clark, playing for the Indiana Fever, has set multiple records, including the second-most three-pointers made in a single season with 122, surpassing Diana Taurasi's 121 and trailing only Sabrina Ionescu's 128. Clark also set the record for the highest attendance in a WNBA game and led the league in several statistical categories such as points per game, assists, and steals among rookies. The Fever finished the season as the sixth seed and will face the Connecticut Sun in the first round of the playoffs. Clark's influence extended to betting, with a 108% increase in WNBA betting compared to 2023. Her performances have made her the face of the league, drawing record crowds and viewership, and significantly boosting the league's popularity. Clark scored 30 points in the Fever's final game against the Mystics, finishing the season with averages of 19.5 PPG and 9.1 APG.
