Brazil's X Ban Drives Users to Tumblr, Boosting Engagement by 350%

Sep 20, 2024, 03:55 PM

Brazil's Supreme Court has banned X, affecting 24 million users, particularly those involved in the cryptocurrency community, with 41.7% of the crypto crowd using X for updates. This move has led to a significant shift in user activity towards decentralized platforms. Tumblr has reported a dramatic increase in user engagement following the ban, with a 222.99% growth in communities and a 349.55% growth in users. Additionally, Tumblr's daily active users in Brazil have increased by 30% from the 110,000 it was seeing prior to the ban.