Brazil Orders Meta to Immediately Halt AI Training Using Personal Data

Jul 3, 2024, 12:00 AM

The Brazilian Data Protection Authority has ordered Meta to suspend its AI privacy policy and cease processing personal data to train its AI models in Brazil. The decision comes as regulators cited 'excessive and unjustified obstacles' that make it difficult for users to opt out of AI training. The suspension affects the validity of Meta's new privacy policy, which was intended to use personal data for training generative AI systems. Meta must immediately comply with this order and seek adjustment to its policies. This regulatory action underscores Brazil's commitment to stringent data protection measures.